Nebraska Academy of Sciences
We believe science is essential for all Nebraskans
PIE Grant of the Month
Stories from the Field
DECEMBER:Keep Omaha Beautiful
Keep Omaha Beautiful (KOB) engaged in a process of developing short educational videos to promoted the actions that residents should avoid and the alternative/positive behaviors they can take to prevent stormwater pollution! Currently four 30-90 second videos are being made on:
All four videos will be debuted via social media and other digital channels. The first video is already available on KOB's Facebook!
KOB has found that most citizens want to do the right things to help protect a healthy environment but often, residents do not realize that their behaviors may be causing pollution, nor do they want to pollute, and they would prefer to have a positive impact on their community. This project educates residents about simple actions they can put in place to prevent stormwater pollution. By providing this education and modeling correct behaviors, KOB’s video project empowers residents to take the right steps to be good environmental stewards and avoid having a negative impact on the environment. In addition to people sharing the videos online via their social media channels, our hope is that they will continue to discuss the concepts with neighbors, friends, and even their lawn service companies. Research has shown that these word-of-mouth interactions have great potential for promoting sustainable behavior change.